Life is too short to be beige.
—
Or to have a bland brand that no one cares about and serves no purpose. If you are in charge of a brand or want to grow one, you owe to yourself to make it count and build one that both excites you and engages your customers.
Don't settle for anything less than awesome. Have the guts to dig deep, find your purpose and connect with your truth. Tell your story your way. And finally, have enough respect and affection for your customer to not waste their time or bore them to death.
Why Rise?
It’s time to rise and shine.
Great brands don't happen by accident. They are successful because they possess a voice that resonates beyond the limits of their category and connect with people far and wide.
True
purpose
—
In most cases, they have done their soul searching and over time, found their true purpose. They have a healthy sense of who they are, why they exist and what they stand for. They are not afraid to emote, express, engage and entertain their customers. The thing they fear most is being ignored. Customers don’t just buy great brands, they join them. Not just because of their great digital following or their advertising, but because they like the sound and feel of their story and want to engage.
All brands
strive for
relevance.
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All brands strive for relevance. Many fail because they are constrained by conventional thinking. They are managed with good intentions, but trapped in a cycle of ‘playing tennis watching a scoreboard,’ unable to fully express their potential. More often than not, they join the heap of imitation brands. No more than another confection brand, devoid of conviction or purpose. That’s where I come in! Great brands demand your attention. They know they have something that is worth getting excited about and they know how to engage their customers and stay relevant.
Rise exists to build great brands that cannot be ignored.
Rise can ignite your brand’s power and get you noticed. If your brand needs to rise and shine, call me.
To work with you to do the soul searching necessary to find your brand's purpose, unlock it and land on the best creative way for you to tell your story, in your own words.
For over 20 years, I have worked with brands in the UK, US, Europe and Australia, passionately interrogating them until they confess their strengths so they can be liberated from conventional thinking and become distinctive, strong and enduring.
From the biggest corporate brands to the smallest local ones, the not-for-profits and cause related movements, Rise can ignite your brand’s power and get you noticed.
If your brand needs to rise and shine, call me.